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For product managers

Instrument once. Activate and retain with data

One SDK for events, attributes, revenue and deep links, then event-triggered journeys that move users to their first valuable action and keep them coming back.

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AppBoost for product managers is a single SDK and data layer for user events, attributes, revenue and deep links. Product teams define system and custom events, build segments from them, trigger automation journeys for activation and retention, and route users to specific in-app screens with deferred deep links.

The jobs AppBoost does for you

  1. 01

    Get clean event data

    System events are tracked automatically after integration; add custom events and attributes for your own funnel.

  2. 02

    Guide users to activation

    Trigger journeys and rich push from in-app events so new users reach their first valuable action.

  3. 03

    Route users to the right screen

    Deferred deep links continue the user flow to a target screen, even when the app was just installed.

  4. 04

    Understand who churns

    Uninstall signals and last-seen filters expose churn so you can act before users are gone.

  5. 05

    Connect your stack

    Use the REST API, Zapier and n8n to move events and users into the tools your team already runs.

What changes for your roadmap

  • One instrumentation pass instead of one per channel
  • Activation journeys ship as configuration, not sprints
  • Deep-link routing covers installed and not-yet-installed users
  • Product and marketing debate the same numbers

FAQ

Questions marketing and product teams ask first

How much engineering effort is the integration?
The SDK guide lists 5 to 10 minutes of setup per mobile SDK. Custom events, user attributes and deep-link handling are additional calls you add as your tracking plan requires.
What is the difference between system and custom events?
System events, such as app installs, opens and link matches, are tracked automatically after integration. Custom events are defined by you and logged through the SDK.
Does deep linking work for users who have not installed the app?
Yes. Deferred deep linking preserves the destination through the install, so the user lands on the intended screen on first open.
Can I export data to other tools?
Yes. The REST API, Zapier triggers and the n8n integration let you move users, events and installs into other systems.

Give product and marketing one source of truth

Request a technical walkthrough with the Appgain team and receive a tailored offer.

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