Mobile attribution
AppBoost Mobile Attribution ties every install, post-install event and purchase back to the link and channel that acquired the user, so budget follows lifetime value instead of click counts.
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AppBoost Mobile Attribution shows which acquisition channel brought each app user and what that user is worth. It matches installs to smart deep link campaigns through the SDK, then links post-install events and revenue to the source, so marketing and product teams can compare channels, influencers and messages by lifetime value.
The problem
Traffic reports stop at the click, and app reports start at the install. Without a link between them, teams cannot tell which channel brings high-value users, so spend follows volume. Attribution closes that gap.
Capabilities
Track every app install back to its channel, so you know which campaigns are performing and which need improvement.
See lifetime value per user by marketing channel to identify which sources bring the most valuable users, not only the most installs.
Log user events after installation and link them to the acquisition channel, so activation and purchase behavior can be compared across sources.
The SDK matches a new install to the smart deep link that preceded it, and the app receives the link details and parameters to continue the journey.
Continue the user flow from web to app, even for users who do not have the app installed yet, and keep the campaign context.
Measure ROI and sales for influencer campaigns on Snapchat and Instagram stories, and for SMS, by giving each source its own tracked link.
Smart deep links carry built-in social media and web push retargeting, so people who clicked but did not install can still be reached.
Smart link open, matching, deep link opened and appInstalled events feed the dashboard, webhooks and Zapier triggers for tracked installs and revenue.
How it works
Add the AppBoost SDK to your app so install matching can run.
Build a smart deep link for each channel, with tag and media source filled in.
When a user installs from a link, the SDK matching identifies the link and returns its details.
Track post-install events and purchases so they attach to the acquiring campaign.
Open the Mobile Attribution page to review installs and revenue by campaign, filtered by tag and media source.
Who it is for
Move budget toward channels that acquire valuable users and prove the return on influencer, SMS and story campaigns.
Connect acquisition source to activation and purchase behavior to understand which users stay and convert.
Use cases
Compare installs and lifetime value by channel each month and shift spend toward the highest-value sources.
Give each influencer a tracked link and measure installs and sales from stories and posts.
Send tracked links in messages and attribute installs and purchases to the specific campaign.
Route web visitors to the app, install included, and follow them into their first in-app events.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Articles from the Appgain blog
Related products
Talk to AppBoost about install attribution, revenue by channel and post-install event tracking for your app.