Campaign link management
AppBoost short links give each campaign a compact URL on your subdomain or domain, a controlled social preview, UTM tagging and retargeting you can switch on or off link by link.
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AppBoost Short Links are trackable campaign URLs that marketers create, brand and manage in one place. Each link can use a custom subdomain or your own domain, carry a social media preview and UTM parameters, and enable or disable retargeting individually, so shared links look consistent and every click is usable audience data.
The problem
Long or generic URLs look untrustworthy, share poorly and leave no audience behind. Managing branding, previews, tagging and retargeting link by link keeps campaigns consistent and turns every click into something you can act on.
Capabilities
Every link uses a short format, such as 4all.appgain.io/s/bWBee, that is easy to place in SMS, email, push messages, social posts and print.
Use a subdomain on appgain.io or verify your own domain, so links read as store.yourdomain.com rather than a third-party address, which supports click-through.
Set the title and description shown when a link is shared on social platforms, so the preview matches the campaign message.
Enable or disable link retargeting for each link, using the pixel technology of Facebook, Instagram, Twitter, Google Ads, Snapchat and LinkedIn.
Add UTM parameters when you define destinations, and use the UTM builder from the marketer tools to keep tagging consistent across campaigns.
Check how other apps see your links with the listed share debugging tools, including the Facebook share preview debugger and the LinkedIn share debugger.
Fill in tag and media source so campaigns can be filtered on the mobile attribution page and compared by source.
Review hits by platform, country and browser, hit growth over time and referring sites for every link from the same dashboard.
How it works
Start with a subdomain on appgain.io, or add a CNAME record at your provider to use your own domain.
Enter the campaign name and an optional slug, then set destinations and UTM parameters.
Add the social media title and description, then test the result with a share debugger.
Turn retargeting on or off for this link, and add tag and media source for reporting.
Distribute the short link across channels and review clicks and audience data in the dashboard.
Who it is for
Keep every campaign link on-brand, tagged and previewed correctly without asking a developer to configure it.
Standardize how links are created so attribution and analytics stay clean across teams and channels.
Use cases
Assign a unique short link to each influencer and compare which partnerships drive the most traffic and sales.
Put branded short links in SMS, email and WhatsApp messages, then retarget everyone who clicked.
Publish a link with a tested social preview so posts on social platforms show the intended title and description.
Send cart or checkout links by WhatsApp and SMS to bring back customers who left before paying.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Articles from the Appgain blog
Related products
Talk to AppBoost about short links, branded domains and per-link retargeting for your campaigns.