Funnel and campaign analytics
Track system and custom events, read campaign delivery and conversion results, and connect installs and revenue to the channel that produced them, across the AARRR stages.
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AppBoost Funnel & Campaign Analytics is the measurement layer for mobile marketing teams and product managers, organized around the AARRR model of acquisition, activation, retention, revenue and referral. It records system and custom events, reports push, email and SMS campaign results, and links installs and lifetime value to acquisition channels, with campaign data exportable to Excel or CSV.
The problem
Ad platforms report clicks, messaging tools report opens, and the store reports installs. None of them shows which channel produced a user who came back and paid. Teams debate results instead of acting on one connected view.
Capabilities
After SDK integration, AppBoost logs events such as smart link opens, app installs, app opens, uninstalls, purchases and landing page opens without extra tagging.
Define the events that describe your product, such as Product Viewed, and log them through the SDKs. Your account manager recommends a starting set during integration.
Email received, opened and unsubscribed, SMS received, app push and web push received, and app push opened, dismissed or converted are all recorded per campaign.
See sent and failed counts per platform, plus received, dismissed, opened and converted for push. Conversion tracking is real time, and results export to Excel or CSV.
Attribute app installs to each link-based channel, including post-install events, so you can see which channels perform and which need work.
Purchase events carry a conversion value, campaigns show revenue, and attribution reports lifetime value per acquisition channel to reveal which channel brings valuable users.
Automation journeys log trigger, received, open and conversion events, so you can evaluate an ongoing journey the same way as a one-off campaign.
Turn a conversion or a campaign outcome into a segment, then re-target it. Smart Deep Link analytics and push analytics can both create segments.
How it works
Connect your app, website or other touch points through an SDK or the REST API so system events and system user attributes start flowing into the dashboard.
Add the custom events that mark activation and other product milestones, then map them to the AARRR stage they belong to.
Send push, email and SMS campaigns and use smart deep links, so delivery, engagement, install and conversion events carry campaign and link identifiers.
Read campaign analytics and attribution reports, export results when needed, and save segments from conversions for the next round of re-targeting.
Who it is for
Judge each channel on installs, conversions and revenue rather than on delivery alone, and reallocate spend and effort using one set of numbers.
Get an event model you can reason about: system events are predefined, custom events are yours, and both link back to campaigns and acquisition sources.
Use cases
Give each channel its own tracked link, then compare installs and lifetime value per channel to decide where the next budget goes.
Follow a push from sent to received, opened and converted, check failures per platform, and see the revenue attached to the campaign.
Log the events that mark first value, such as a first product view or purchase, and compare which sources bring users who reach them.
Export campaign analytics to Excel or CSV, or pass events to other tools through the AppBoost Zapier triggers, such as user event and properties.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Articles from the Appgain blog
Related products
Talk to the AppBoost team about the events and reports that fit your acquisition and retention goals.