Omnichannel messaging
Run customer messaging on the official WhatsApp Business API for scale, or start with WhatsApp Lite for small-volume sending. Both sit in the same AppBoost dashboard as your other channels.
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AppBoost WhatsApp Marketing is a messaging channel for marketing and product teams that need to reach customers on WhatsApp. It offers the official WhatsApp Business API for high-volume, multi-agent, CRM-integrated messaging, and WhatsApp Lite for small-scale sending from a personal number linked by QR code, all managed from one AppBoost dashboard.
The problem
The standard WhatsApp Business app is limited to one device, basic automation and no API access. Teams outgrow it quickly, and picking the wrong setup leads to blocked numbers, manual work and no reporting.
Capabilities
Send through the WhatsApp Business API, built for medium and large businesses. It handles large message volumes and gives full API access for custom integrations.
Apply for an Official Business Account so your business name appears instead of a phone number. Meta reviews each request and the process usually takes at least two months.
Link a personal number by scanning a QR code and send without template approval. It suits OTP codes and limited campaigns of 100-300 messages a day.
The Business API supports interactive buttons and catalogs. WhatsApp Lite sends text, images, documents, audio and video.
The Business API supports workflow integration, so routine replies and follow-ups no longer depend on an agent typing every message.
Several agents can manage conversations at once, and the API connects to your CRM. You are no longer tied to a single phone.
Business API messages come with detailed delivery and read reports rather than basic read receipts, so you can see what arrived and what was opened.
Already have a Twilio account? Enter its Account SID, Auth Token and sender number under Advanced Settings, then retarget users on WhatsApp.
How it works
Use the Business API for automation, multiple agents and scale. Use WhatsApp Lite for OTPs or a limited daily campaign.
Use a number that has never been registered with WhatsApp for the Business API, or a new, unused number with a good reputation for Lite. A verified Meta account is optional.
For the Business API, Appgain activates the number, usually within one business day. For Lite, open Omni-channels, choose WhatsApp Lite, add a channel and scan the QR code.
Send a test message, start with a small audience and monitor delivery. Upgrade from Lite to the Business API when volume or automation needs grow.
Who it is for
You need a channel that reaches customers where they already chat, without waiting on engineering or guessing which setup is allowed.
You need a messaging channel that connects to the rest of your customer data and can be integrated with your own systems.
Use cases
Send one-time passwords through WhatsApp Lite, which the guide lists as an ideal use case, without waiting for template approval.
Move to the Business API for large-volume campaigns and workflow integration, with several agents handling replies.
Show your business name and a green tick to lift trust in marketing campaigns, subject to Meta approval.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Articles from the Appgain blog
AppBoost is the mobile marketing cloud: push, deep links, attribution and lifecycle messaging. AI agents, the unified inbox, AI voice and sales automation live in ConnectGain by Appgain.
Related products
Tell us your volume and use case. We will recommend the Business API or WhatsApp Lite and guide activation.