Omni-channel messaging
Create and schedule campaigns across push, WhatsApp, SMS, email and web push from a single place. Reuse one audience and one set of templates, then compare results per channel.
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AppBoost Omni-channel Messaging is the campaign layer for marketing and product teams who message users on push, WhatsApp, SMS, email and web push. It lets you create a campaign once or on a schedule, send it to all users, a segment or one user, and read delivery, open and conversion results in the same place.
The problem
When push, SMS, email and WhatsApp live in separate tools, audiences drift apart, the same user is messaged twice and nobody can compare channels. Omni-channel Messaging puts campaign creation, targeting and reporting in one workspace.
Capabilities
Send a campaign a single time or set it to repeat. Scheduling is time zone sensitive, so users in different regions receive the message at their own local time.
Send in bulk to all users, to a saved segment, or one-to-one to a specific user. The same audience definitions are reused across every channel.
Choose text, video, YouTube, GIF, HTML, WebView or silent push. Add emoji, a custom sound, and a call to action that opens a URL, Smart Link, Micro Page or app deep link.
Send plain SMS, interactive SMS with Short Links that open a screen in the app, or rich SMS with Micro Pages. Upload a CSV of mobile numbers as a target list.
Send text or HTML email with a subject line. Reuse HTML templates designed in Mailchimp or any other tool, with personalization variables filled per recipient.
Reach customers on WhatsApp Business API or WhatsApp Lite, and on the browser through web push, from the same campaign workspace as your other channels.
Save notification, SMS and email templates and add variables such as $varname so each recipient sees their own content. Push also supports multi-language text based on device language.
Track sent and failed by platform, received, dismissed, opened and converted, with real-time conversion tracking and campaign revenue tracking. Export results to Excel or CSV.
How it works
Install the AppBoost SDK for push, and activate the messaging channels you plan to use. Most mobile SDKs take 5-10 minutes to install.
Target every user, a saved segment, or a single user. Respect opt-in and opt-out preferences that users set per channel.
Write the message or pick a saved template, add personalization variables and set the call to action or link destination.
Send now, schedule once, or repeat on a recurring schedule, with time zone sensitive delivery for international audiences.
Review delivery, open and conversion results, export them, and re-target users who opened or converted from the campaign.
Who it is for
Run every channel from one calendar and compare results without stitching exports together from separate tools.
Keep messaging tied to app behavior and deep links so a message lands users on the right screen, not the home page.
Use cases
Schedule a rich push with video, follow with an email using your HTML template, and send SMS to numbers on an uploaded target list.
Send the same offer to segments in different countries so each group receives it at its own local time.
Re-target users who dismissed or ignored a push campaign with a different channel or message.
Use silent push to update app data in the background without showing a notification to the user.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Articles from the Appgain blog
AppBoost is the mobile marketing cloud: push, deep links, attribution and lifecycle messaging. AI agents, the unified inbox, AI voice and sales automation live in ConnectGain by Appgain.
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See how AppBoost Omni-channel Messaging fits your current channels and audiences.