Retention analytics
AppBoost Uninstall Tracking detects likely app removals on Android and iOS, stops sending push to those devices, and lets you re-engage the same users by email or through Zapier.
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AppBoost Uninstall Tracking detects users who have likely removed your mobile app on Android and iOS, records an appUninstalled event, and stops sending push notifications to those devices. Marketing teams can then retarget the same users by email or send the event to other tools through Zapier, turning churn into a win-back campaign.
The problem
When people delete the app, push notifications keep failing and the team learns about churn late, if at all. Detecting likely removals protects push performance and creates a list of users worth a win-back message.
Capabilities
Know whenever a user has likely removed your app. Detection is based on push delivery signals, so it identifies probable uninstalls rather than guaranteed ones.
Uninstall tracking works on both Android and iOS, so churn can be measured consistently across your whole mobile audience.
Each detected removal is logged as an appUninstalled system event, with the underlying signal, such as an invalid or unregistered token, recorded for reference.
AppBoost automatically skips sending push to users who removed the app, which improves your push success rate and avoids wasted sends.
Retarget users who removed the app by email, using a channel that does not depend on the app still being installed.
The Zapier trigger User removed the app fires whenever a user uninstalls, so you can pass the data to sheets, audiences or other tools.
Uninstalls sit alongside other system events such as app opens and push interactions, so you can review churn next to engagement data.
Uninstall detection is a system event logged by AppBoost after integration, so there is no separate event to instrument in your app code.
How it works
Add the AppBoost SDK and configure push for Android and iOS so devices can be reached and monitored.
AppBoost inspects push delivery outcomes and records an appUninstalled event when a removal is likely.
Sends to devices flagged as removed are skipped automatically, keeping delivery rates healthy.
Find users with appUninstalled events among your system events and decide who to target.
Send a win-back email or pass the User removed the app trigger to other tools with Zapier.
Who it is for
Measure churn as it happens and reach users who left through a channel that still works.
Treat uninstalls as a signal to investigate, with event data you can connect to acquisition and behavior.
Use cases
Email users who removed the app with an offer or a reminder of what they are missing.
Keep push campaigns focused on reachable users and improve delivery rates by skipping removed devices.
Review users flagged as removed alongside acquisition source and in-app events to find where users leave.
Use the Zapier trigger to add churned users to a sheet or an audience list for further action.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Related products
Talk to AppBoost about uninstall tracking, cleaner push delivery and email win-back for your mobile app.