Remarketing
Re-target people who opened your links, installed your app or engaged with a campaign. Fire ad pixels from links and sync app segments to the ad networks you already buy on.
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AppBoost Remarketing is the re-targeting layer for marketing and product teams who want to reach people who already interacted with a link, an app or a campaign. It fires ad-network pixels from Short Links and Micro Pages, syncs app segments to Facebook, Instagram, X (Twitter), Google Ads and Snapchat audiences, and re-targets by push, SMS or email.
The problem
Visitors open a link, users install an app or open a push, and then nothing brings them back. Remarketing keeps that warm audience reachable, on the ad networks and on your own channels.
Capabilities
Re-target visitors as soon as they open any AppBoost marketing link. It is built into Short Links and Micro Pages and can be enabled or disabled on each link.
Link remarketing integrates with the tracking pixels of Facebook, Instagram, X (Twitter), Google Ads, Snapchat and LinkedIn, so link visitors build ad audiences automatically.
Sync user segments to custom audience lists on Facebook and Instagram, X (Twitter), Google Ads and Snapchat.
Re-target app users as soon as they install. The AppBoost SDK identifies users by IDFA or Advertiser ID and by email, so segments can be matched on ad networks.
Reach app users by plain or deep-linked SMS, deep-linked email, or push, including video, GIF, YouTube and HTML rich push.
When a user installs your app, their email is added to your Mailchimp audience list, so email marketing starts from the same user base.
Re-target users who opened a push campaign or completed a conversion action from it, such as a purchase, without rebuilding the audience by hand.
Step-by-step guides cover the Facebook, X (Twitter) and Google Ads pixels. Add the pixel ID once in project settings, then activate it per Smart Deep Link.
How it works
Generate the Facebook, X (Twitter) or Google Ads pixel and copy its ID from Events Manager, Conversion Tracking or Audience Manager.
In the AppBoost dashboard, open project settings, Integrations, and paste the pixel ID into the matching tracking ID field.
When you publish a Smart Deep Link, activate the pixels you want it to fire. Remarketing is switched on per link.
Create a segment from user profiles, link conversions or a push campaign, then sync it to the ad network audience or Mailchimp list.
Send the segment a push, SMS or email that deep links to the right screen in your app.
Who it is for
Reach the people you have already paid to acquire by turning links, installs and campaign engagement into ad audiences.
Use the same user profile and SDK identifiers for messaging and paid re-targeting, so audiences reflect real in-app behavior.
Use cases
Share a Short Link in a campaign and re-target everyone who opened it with your Facebook or Google Ads pixel.
Build a segment of users who have not opened the app recently and sync it to a custom audience on the ad networks.
Re-target users who opened a push campaign but did not purchase, using a different message or channel.
Add every new installer to a Mailchimp audience list automatically and start email nurturing.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Articles from the Appgain blog
Related products
Ask the AppBoost team which pixels and audience syncs to configure first.