Mobile deep linking
One AppBoost smart deep link detects whether the app is installed, routes users by platform or location, continues the journey after install, and records every click, install and open.
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AppBoost Smart Deep Links let mobile marketers and app teams create one link that sends users to a specific screen inside an app, whether or not it is installed. With deferred deep linking, install detection and per-platform or per-location routing, each click, install and repeat open is tracked in built-in analytics.
The problem
Ordinary deep links only work for people who already have the app, so campaign traffic from new users lands on a generic screen and the trail goes cold. Smart deep links keep the journey and the measurement intact.
Capabilities
Each link detects whether the user already has your app, so the same campaign link can open the app for existing users and guide new users to install.
After a fresh install, the user continues to the intended screen rather than the default home screen, so campaign context survives the app store visit.
The SDK matching process identifies the acquisition channel of each install, so you can see which links bring your highest-value app users.
Define the destination for iOS, Android and desktop, or vary it by location, and set primary and fallback actions for each platform.
Links work on desktop and mobile even when the app is not installed, so a click from a laptop still reaches a useful page.
Links are compliant with iOS Universal Links, Firebase Dynamic Links and Facebook App Links, which eases moves from existing deep link setups.
Report hits by platform, country and browser, hit growth by hour, day and month, plus installs, deep link opens and referring sites.
Create links in the online editor or automate creation through the SDK or REST API, with social preview and custom domains handled per link.
How it works
Create a new smart deep link, enter the campaign name and an optional slug.
Choose where users go on desktop, iOS and Android, and add UTM parameters if needed.
Write the title and description shown when the link is shared on social media.
Customize the transitional page button style, and enable web push or social retargeting channels for the link.
Publish the link, then review clicks, installs and deep link opens in its analytics.
Who it is for
Send campaign traffic straight to the offer inside the app and see which links produce installs, not only clicks.
Control first-session routing and get a reliable link between acquisition source and in-app behavior.
Use cases
Point ad clicks at a product screen in the app, and route users without the app through install and back to that screen.
Use smart deep links in SMS, email and push messages so every recipient lands on the intended page inside the app.
Adopt links that follow Universal Links and Firebase Dynamic Links standards while adding install analytics.
Give desktop visitors a fallback page that leads them to the app on their phone.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Articles from the Appgain blog
Related products
Talk to the AppBoost team about smart deep links, deferred deep linking and attribution for your app.