Customer data platform
Capture what users do across your app, website and campaigns as timestamped events, keep persistent attributes on each profile, and use both to segment, automate and personalize.
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AppBoost CDP is the event-driven customer data layer for marketing managers, product managers and data teams. It records system events automatically and custom events you define, stores persistent attributes such as LTV, last seen and platform on each user profile, and makes that data available for segments, automation journeys and personalized messaging.
The problem
Installs, campaign opens and purchases are logged in different tools, so nobody can see one user across them. A CDP records each action as an event against a single user and keeps the attributes that describe that user.
Capabilities
Events such as appInstalled, appOpen, purchase, appPush open, email opened and landing page open are captured after SDK integration, with no tagging work.
Track events specific to your business, such as product_viewed, add_to_cart, checkout_started or loan_application_submitted, logged through the SDKs.
Every event carries an event name, the userId, an exact timestamp and properties such as order ID, amount, currency and items, so events can be filtered and joined.
Profiles fill automatically with attributes such as platform, country, city, app version, usagecounter, installationAt, lastSeenAt and ltv.
Add your own attributes per platform, such as app, website or POS, and set them through the SDK so profiles reflect your business model.
Users are identified by the userId your app sets, the advertising ID and the list of devices, with reinstall count and the Smart Link that acquired them on the profile.
Email, SMS, push, web push and automation messages log received, open and conversion events, tying channel results to the same user profile.
Events and attributes feed segments, automation journeys and personalization variables, so the data is used directly in campaigns instead of sitting in a report.
How it works
Add the AppBoost SDK to your app or website. Users are detected and system events start recording automatically.
Choose the business events worth tracking, for example add_to_cart or subscription_started. Your account manager recommends a set during integration.
Send attributes that describe each user, using the Set Custom User Attributes section in each SDK guide.
Open a user profile to confirm events, attributes, LTV and timeline look correct before building on them.
Create segments, start automation journeys and personalize messages from the events and attributes you now capture.
Who it is for
Get customer data you can act on without asking for a report, from behavior and purchase history to channel engagement.
Define a clean event model once and reuse it across analytics, segmentation and automation.
Use cases
Capture add_to_cart and cart abandonment events, remind users by push and email, and segment by ordersNum to treat repeat buyers differently.
Track loan_application_submitted and loan_application_completed, then retarget users who abandon an application using pushEnabled and ltv.
Track subscription_started and trial_expired, remind users before a trial ends, and use appOpen frequency to find engaged users.
Use the Smart Link recorded on each profile to compare users who came from different links.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Articles from the Appgain blog
Related products
Review your event model with the AppBoost team and decide which events and attributes to track first.