Omnichannel messaging
Send transactional, bulk and automation emails through your own Amazon SES or SMTP account. A dedicated sending subdomain and an optional warming service help protect sender reputation before you scale.
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AppBoost Email Marketing is a channel for marketing and product teams to send transactional emails by API, bulk campaigns and marketing automation emails. It sends through your own Amazon SES or SMTP account, supports a dedicated sending subdomain, and offers an email warming service with SPF, DKIM and DMARC setup to build sender reputation.
The problem
Mailbox providers distrust domains and IPs with no history. Send a large campaign from a cold domain and it lands in spam or is blocked, wasting the campaign and damaging the reputation you need later.
Capabilities
Trigger order updates and other one-to-one messages from your own systems through the API, using the same channel that carries your campaigns.
Send one email to a chosen audience in a single campaign, for promotions, product announcements, content and feedback requests.
Use email as a step in a marketing automation flow triggered by user behavior, so follow-ups go out without manual sending.
Connect Amazon SES or any SMTP account. Enter the details from your vendor under Communication Channels and start sending.
Use a subdomain reserved for marketing email, such as mail.brand.com. Keeping it separate protects the reputation of your main domain.
Establish sender reputation before bulk sends. Sending is auto-managed at 50-100 emails per day, with SPF, DKIM and DMARC setup included.
Add links that open a specific screen inside your mobile app, so an email click continues the journey instead of ending on a web page.
Build responsive emails in a drag-and-drop editor, personalize them with customer fields, and track opens, clicks, bounces and unsubscribes.
How it works
Decide the sending email address and choose Amazon SES or SMTP. Appgain account managers can also arrange email packages.
Create a subdomain such as mail.brand.com and point its DNS records to the Appgain system if you use the warming service.
Ask your account manager for the warming service. It sends 50-100 emails per day while your domain builds trust with mailbox providers.
Open Project Settings, then Communication Channels, then Email. Select your vendor and enter the account details you received from it.
Start with bulk campaigns and transactional messages by API, then add email steps to your automation flows.
Who it is for
You want campaigns that land in the inbox and lead customers to the next action, without asking IT to touch DNS every time.
You need transactional email that engineering can call, and marketing email that does not put your main domain at risk.
Use cases
Use the warming service before your first large campaign, so mailbox providers see gradual, consistent sending from the new subdomain.
Send transactional messages by API from your order system, with the same vendor and settings as your marketing email.
Add an email step to an automation flow that fires when a user acts, or fails to act, in your app.
Frequently asked questions
Learn more
Step-by-step guides on docs.appgain.io
Related products
Talk to us about connecting Amazon SES or SMTP and starting the email warming service.